How Jenna Kutcher Leveraged Instagram

Hollie Dry February 15, 2020 0 Comments

I am still photographing weddings and caring every second of it. On top of wedding photography,my printing shop has actually sold over 2,000 pieces,Ihave actually launched 3 different online courses for imaginative entrepreneurs,and have been speaking all over the nation about social media! I would say my organisation shifted to a brand name that is all including from photography to mentor,painting to speaking! It’s been amazing to see the shift and to be able to chase after dreams beyond photography – Knowledge Broker Blueprint.

We had dreamed of building a house however one day while I was hunting for land,I came across the Kutcher Artisan and fell in love. It’s over 100 years old,sits on a river,and has actually been gutted and brought back. It has all of the old appeal (built-ins,glass knobs,stunning woodwork) with all new contemporary features like the cooking area and bathrooms! I fell in love and persuaded Drew to move in December.

The mix of old and new fit us perfectly! Residing on the water is so tranquil and we left our little village of 1,200 to a roaring town of 12,000! Being in town and able to walk to yoga,to the coffeehouse,and the club is such a welcomed modification of pace for me because working from house can be a bit separating! At the age of 23,I was living what I had “dreamed” about for years.

The only thing I was lacking? Joy. I felt like I was climbing up a corporate ladder that I didn’t want to succeed of. I was stressed,nervous,and understood I needed to make a modification. While planning our wedding,I purchased a cam on Craigslist and fell in love with photography.

How Jenna Kutcher Leveraged Instagram

It was a leap of faith however one that paid off huge time! It’s exceptionally overwhelming (and scary!). I was so afraid of stopping working,I was worried what individuals would believe of me,and I was scared to confess defeat if it need to happen. I understood if I was going to take the leap,I needed to know the internet would exist if the worst occurred.

I set out to give each and every single customer the very best experience,and this got word-of-mouth marketing to happen. The rest is history. Definitely! Worry is something that pesters dreamers each and every single day (it still gets at me when I let it!). The biggest modification was transitioning from a corporate office to working from house for myself.

I awaken at the exact same time every day,work out,get to work,take a lunch break (and a nap),and then complete up when Drew gets house. There were definitely times in my organisation where I just took on too much,where I struggled to say no because I was so anxious about missing out on out on a chance or a big break.

I was burnt out,stressed,nervous,and exhausted. I made a dramatic relocate to cut back and concentrate on less. It was the very best thing I ever provided for my life and organisation. Less can really be more. My very first year of organisation,I was going back to square one in a village of 1,200 individuals (none of which we understood!).

How Jenna Kutcher Leveraged Instagram

I decided to put countless dollars into online marketing and it paid off back then– however if I could return and do it all over once again,I would do it so in a different way. I now run my six-figure photography organisation with zero marketing dollars because Ihave actually learned how to utilize social media in such a way that permits me to speak straight to my dream clients.

Now I get to deal with individuals who need to have me,who employ me for who I am and the work I do,not even if I own a cam! All of my clients now discover me on social media or are direct referrals from past clients. The Instagram Laboratory is my brain child! The important things is,everyone that uses Instagram is quite consumed with it however I was tired of seeing my imaginative good friends struggle to grow a following of really invested individuals (Knowledge Broker Blueprint).

I believe so many people concentrate on popularity however popular does not pay the bills,successful does! The course is built in a manner in which produces a big system for my students. I believe so many people open the app and wait on inspiration to strike. We know we need to be posting however we don’t know what to post or what the heck to say about it.